Now What?

ADAPTING To a post
lockdown world

We’ve been thinking about the future…

Lockdown is easing, people are warily leaving their homes and politicians are talking about “The New Normal”.
But COVID has left scars, exposed fault-lines and
its consequences are still to be felt.

We’re not going to Zoom Chat our way out of this one.
Are you prepared for what happens next?

8 things about life after COVID

1

Economic

A very different
high street

As high street vacancies increase and rents are depressed can we expect a wave of pop-ups, format experiments and new phygital pick up options?

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2

ENVIRONMENTAL

A deeper climate
divide

As people wanting to hold on to green gains, come up against politicians looking for 'growth over green, will the climate debate become a climate clash of cultures?

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3

DIGITAL

Everything
Connects

The Western world shifted online during lockdown. How much of that behaviour, especially around order / delivery, will endure now stores are open?

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4

Medical

Frailty
exposed

The statistics on the income-to-survival ratio showed a disproportionate amount of the poor dying. Will we now extend the social safety net or look to pull up the drawbridge?

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5

EDUCATIONAL

Schoolz
out forever

Schools were fast to move to digital learning - how many of the tools used and lessons learned will persist after re-opening?

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6

Psychological

Searching
for Safety

How deep will the fear of proximity run in society and how will business match the need for normalcy with the deep desire for disinfected spaces?

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7

SECURITY

Stockpiling
Peace of Mind

People were taken by surprise by this lockdown... what will become the new essentials in preparedness for the next wave / disease?

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8

Social

Goodbye Marie
Antoinette

Celebrities have struggled to find the right tone / any relevance during lockdown... will they manage to reclaim their places on the cultural throne?

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8 EARTHQUAKES
WE THINK WILL REGISTER