DIGITAL

everything connects

Driving Factors

INSTANT TRANSFORMATION

The digital transformation that’s been promised for a decade happened for many people in the space of ten days. Now that they have the tools to work differently they may start to question their old, analogue, ways of working.

RENEWED FAITH

Despite the attacks on some 5G masts by people who believed them to be responsible for a virus, many have found a new faith in technology - seeing how it can help us adapt and cope in a crisis. Technology companies have been given a chance to live up to their promise - and many have found the mark.

SOCIAL PLUG-INS

Social interaction has been key to people surviving isolation - and social plugins to make watching TV feel like more of a group experience, to make gaming less isolated and to connect via games & quizzes has been key. Expect more and more solo activity to be offered with a social plug-in.

What To Look For

ABILITY OVER PROXIMITY

HR departments start to look at more global teams - as connection seems less of an issue. Schools start to look at digitally enabled flipped classrooms with superstar lecturers and local teachers as moderators.

SOCIAL ECOSYSTEMS TAKE OVER

The move towards “WeChat”style ecosystems where social, e-commerce, banking and entertainment are housed in a single app accelerates, with more people wanting more experiences to be a social, sharable experiences.

APP TO DOOR

The gap between online and IRL closes some more. Online retail gets into a battle over who can come closest to instant fulfilment, restaurants open city centre dark kitchens to speed deliver times, Amazon hubs pop up in larger towns and cities, looking to guaranteed less than 30 mins delivery.