ENVIRONMENTAL

A DEEPER CLIMATE DIVIDE

Driving Factors

SIGNS OF HEALING

Social media stories of the return of animals, cleaner water and less vibration start to be validated by some scientists – and the re-greening of the planet becomes a rare positive to take out of the crisis.

GREEN OVER GROWTH

Keen to hold on to some of the planetary gains made over 3 months of lockdown, the environmental movement has a new call to action – protecting those gains and not going back to a “Normal that was a Crisis”.

GROWTH AT ANY COST

Equally vehement is the reaction from Big Government and Big Business, who claim that Growth not Green has to be a priority and look to dismantle existing environmental legislation that they see as a brake to growth.
The war of ideologies gets a steroid shot

What To Look For

FROM GREEN MOMENT TO GREEN MOVEMENT

Look for brands turning their green credentials into central pillars of their organisation as they see a “Green Moment” becoming a “Green Movement”. Expect to see more Purpose statements and more Iconic Actions around environment and climate action.

ACCELERATION IN “GREEN FOODS”

Expect to see an increase on plant based alternatives to meat as the green debate retakes centre stage. Vegetarianism and Veganism continue to grow, with the supplements market and the snacking markets looking to make the movement a bigger part of their base.

LABELLING PROGRESS

Expect to see a leap in the sophistication of Green Labelling with businesses keen to show the progress that they’re making, not just the kind of PET that they’re making. Independently audited Progress Labelling, showing how much better big brands are getting give the giants a chance to engage.