FROM GREEN MOMENT TO GREEN MOVEMENT
Look for brands turning their green credentials into central pillars of their organisation as they see a “Green Moment” becoming a “Green Movement”. Expect to see more Purpose statements and more Iconic Actions around environment and climate action.
ACCELERATION IN “GREEN FOODS”
Expect to see an increase on plant based alternatives to meat as the green debate retakes centre stage. Vegetarianism and Veganism continue to grow, with the supplements market and the snacking markets looking to make the movement a bigger part of their base.
Expect to see a leap in the sophistication of Green Labelling with businesses keen to show the progress that they’re making, not just the kind of PET that they’re making. Independently audited Progress Labelling, showing how much better big brands are getting give the giants a chance to engage.