PSYCHOLOGICAL

SEARCHING FOR SAFETY

Driving Factors

DEEP UNEASE

Questions have been asked of the health system, food supply chain, economy and our politicians and political systems The pillars of certainty in society have all been questioned and that leaves people with a feeling of disquiet.

ANXIETY DEPRESSION

Isolation, worries over jobs and finances, forced proximity to partners over an extended period of time, fear of getting sick / making others sick and being confronted with mortality all have a negative impact on mental health. We emerge from isolation into a mental health crisis.

PARADIGM CHANGE

Talk from every angle is around the need for change. Discussions that felt like they were in the far future (automation of industries for example) become current, the future becomes more urgent just as it becomes more uncertain and lines are drawn in the sand on new issues.

What To Look For

ESCAPE

While foreign travel may seem risky to many the need to get out and escape the pressure will be great. Staycations, visits to local nature spots, outdoor bootcamps, cycling and motorcycling should all see a boost.

BALANCE

People will start to seek balance both in their bodies and in their environments. Mindfulness, yoga and Eastern exercise philosophies will continue to grow. Cocooning instincts will make home decor, renovation and beautification a high priority.

INSURANCE

Projecting the image of stability, longevity and safety will be key for many businesses. Disruption will take a back seat to the tried and tested, as we look to minimise risk. Insurance companies are ideally positioned to benefit.