SECURITY

STOCKPILING PEACE OF MIND

Driving Factors

CAUGHT UNPREPARED

Many people were caught by this virus without basic supplies, without sufficient savings and without the means to ride things out comfortably. The idea of “being prepared for whatever comes ”next” is key to people feeling in control.

LIFE WITHOUT A SAFETY NET

Being uninsured, not being able to cover rent, not having the technology for your kids to take part in e-learning and not being connected to a community who are there to help, all add up to showing people the importance of having a safety net.

COMPETITION FOR BASICS

Fights over toilet paper, a black-market for supermarket delivery slots and real competition for jobs post lockdown increase the pressure to be fiercely independent and to fight for yourself and your family.

What To Look For

ABUNDANCE

It’s a good time to be in the business of allowing people to stockpile. Sales of 2nd freezers will increase, buying in bulk will be encouraged, and items that were ‘rationed’ during lockdown will be in demand - as shopping baskets get more diverse in terms of product.

GUARANTEES

With low appetite for risk but high desire to be have a safety net sales of insurance policies, investments in bonds and ‘safe savings’ and in property should increase. Expect to see renewed interest in income insurance in particular.

DEFENCE

Sales of guns and ammunition will continue to rise. Home security systems and gated communities will also see rise in demand, as will demand for private police forces.