AMONGST NOT ABOVE
Expect influencers to look more like you and less like a Kardashian.
Plastic faces, bought on plastic wardrobes and pristine palaces full of white furniture may give way to people who feel more relatable, who share your experiences, who feel more of the people.
UTILITY & PRACTICALITY
A renewed interest in how well things work, how well made they are and how they make life better should be expected. This is a good time to offer Swiss Quality, German Engineering or Apple levels of design.
TAKE & GIVE
A fairer exchange between companies and customers will be demanded. CSR will move from filler in the annual report to the heart of the business and boards wrestle with how they become part of communities again.