SOCIAL

GOODBYE MARIE ANTOINETTE?

Driving Factors

SURVIVAL GAP

As the numbers are counted and the poor are found to have died disproportionately, there will be genuine anger in society at a physical manifestation of an income gap that until now seemed to be have few practical implications.

COMFORTABLE QUARANTINERS

David Geffen’s self isolation on a $400m yacht may have been the opening shot in a revolution that sees people turning away from aspiration and excess as the qualification for influence. Comfortable Quarantiners may find themselves on the wrong side of a new divide.

TURNING THE TITHE

The political instinct to deflect blame for insufficient funding (“how much are, overpaid, footballers giving?”) sparks a real hunger to know who is helping and who has drawn up the drawbridge to their mock castle in Chesterfield.

What To Look For

AMONGST NOT ABOVE

Expect influencers to look more like you and less like a Kardashian. Plastic faces, bought on plastic wardrobes and pristine palaces full of white furniture may give way to people who feel more relatable, who share your experiences, who feel more of the people.

UTILITY & PRACTICALITY

A renewed interest in how well things work, how well made they are and how they make life better should be expected. This is a good time to offer Swiss Quality, German Engineering or Apple levels of design.

TAKE & GIVE

A fairer exchange between companies and customers will be demanded. CSR will move from filler in the annual report to the heart of the business and boards wrestle with how they become part of communities again.